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Bajaj Auto celebrates Pulsar's 18th anniversary with a 360° integrated campaign
Launched in Oct 2001, Bajaj Pulsar, has successfully completed 18 years, marking a significant milestone in its journey, a momentous occasion for both, Bajaj and the Indian motorcycle industry with a product that has been designed and developed in India! A whopping 1.2 plus CR units of Bajaj Pulsars have been sold globally in 65 plus countries since. The Pulsar range now extends from 125cc all the way up to 220cc. The brand currently commands a market share of 40% in the sports moto...
Bajaj Auto launches Dominar 250
Bajaj Auto, has launched the Dominar 250, a variant of the proven Dominar Sports Tourer, that will make it attractive for riding enthusiasts to enter the world of touring. The new offering features liquid cooled 248.8cc DOHC engine, delivering 27 PS power and 23.5 Nm of torque. Further, it retains all the state-of-the-art technological and class leading features of the Dominar 400 like the up-side down (USD) forks that provide superior handling & comfort along with a mu...
Bajaj Pulsar NS & RS series get exciting new looks ahead of festive season
Bajaj Auto, has cranked up the thrill ahead of the festive season with the new, refreshed Pulsar NS and RS series. Inspired by trendy ‘colour blocking’ design language, the colours accentuate the agility and sportiness of the bikes. Available in fresh colours like Burnt Red (Matte finish) and Plasma Blue (Satin Finish), the new look is rounded off with white alloy wheels. Front and rear fenders are now carbon fibre textured, with a hot stamping pattern on seats adding a distinctiv...
Bajaj Auto launches new CT100 version
Bajaj Auto, The World’s favourite Indian, has launched a more Kadak version of its popular motorcycle, Bajaj CT100 this festive season. The new CT100 is Kadak both in its looks and performance with its proven DTSi engine and with the addition of 8 new kadak features like front suspension bellows, rubber tank pads, fuel meter, and many more. New Kadak features introduced in CT100 KS are: Front Fork Suspension Bell...
Bajaj Auto launches all-new Platina 100 Kick Start (KS)
Bajaj Auto, The World’s Favorite Indian, has launched the New Platina 100 Kick Start (KS) which offers great comfort with the proven ‘Comfortec technology’ of the Platina brand. The bike comes with ‘Spring-on-Spring’ Nitrox suspension that offers 15%* more comfort on long rides, taking up the comfort proposition for both, rider and pillion. It also comes equipped with tubeless tyres, assuring a safe and hassle-free ride. The new Platina 100KS also ge...
KTM launches Adventure Trails in 10 cities
KTM, the world’s #1 and India’s fastest growing premium motorcycle brand, launched and conducted the KTM Adventure Trails across multiple cities. KTM Adventure Trails are aimed at introducing the owners to adventure biking by taking them on single-day rides exploring exciting trails. These nature trails have been carefully selected and curated by KTM Experts to provide a wholesome riding experience and to impart basic riding techniques&n...
Bajaj Auto launches the new Pulsar 180
Bajaj Auto has launched the new Pulsar 180 – augmenting the lineup of the most popular entry-sport motorcycle brand in India. With bold decals & twin pilot lamps with Auto Headlamp On (AHO), the Pulsar 180 is a stylish nod to the design that started the bike revolution in the 150 cc segments in the country. The new avatar gets sporty split seats, black alloy wheels and an ‘infinity’ LED tail lamp. The motorcycle is equipped with a 4 - stroke SOHC 2-Valve Air Cooled BSVI...
Bajaj Auto introduces Platina 110-ABS: The ‘safest’ bike in its segment
Bajaj Auto, The World’s Favorite Indian, has launched the all-new Platina 110 with a segment first ABS (Anti-lock Braking System). Priced at INR 65,920, the ABS braking technology provides for best-in-class braking that prevents skidding or loss of control in sudden-braking scenarios. The ABS that is coupled to a 240 mm front disc brake, makes the new Platina, its segment’s safest bike. Anti-lock braking or ABS, involves an electronic controller that monitors the whee...
Bajaj Auto launches the new CT110X
The World’s favourite Indian, has launched the new CT110X in India. The new CT110X is the top end variant of the CT portfolio and is loaded with ‘Xtra Kadak’ looks, performance, and a sturdier build. That has been designed keeping in mind challenging riding conditions. With its bolder and muscular look along with its wider cross-section, sturdy round headlight and all black visor, the CT110X offers something Xtra over its competition in the segment. There are a multitude ...
Bajaj Auto announces massive price drop of INR 16,800 on Dominar 250
Bajaj Auto, the world’s most valuable two-wheeler company, has announced an aggressive price of INR 1,54,176/- for its Dominar 250, giving riding enthusiasts a fresh impetus to enter the world of touring. Dominar 250 now costs INR 16,800 less than its previously listed price. The newly announced price on Dominar 250 is expected to grow the franchise further by encouraging customers to take their first step into the world of touring. Dominar 250 continues to be packed...
Bajaj Auto opens booking for Chetak Electric Scooter in Nagpur
Bajaj Auto, the world’s most valuable two-wheeler company, opened bookings for the much-awaited Chetak electric scooter in Nagpur from July 16, 2021, 9 a.m. onwards. With the aim of providing a seamless and convenient booking experience, customers can book the vehicle exclusively online on www.chetak.com for INR 2000/- only. Previously, the booking slots available for Pune and Bangalore were fully subscribed to, in less than 48 hours and the same is an...
Bajaj Auto launches Dominar 250 Dual Tone Edition with 3 new colours
Bajaj Auto, the world’s most valuable two-wheeler company, has launched the Dual Tone Edition for Dominar 250 giving riding enthusiasts a fresh impetus to begin their touring explorations. It will be available at an attractive price of Rs. 1,54,176, which makes it one of the most desirable touring bikes in India. Dominar 250 will now come in new, exciting, and dynamic colour options of Racing Red Matt Silver, Citrus Rush Matt Silver and Sparkling Black Matt Sil...
Bajaj Auto launches the new Dominar 400 with factory-fitted touring accessories
Bajaj Auto, the world’s most valuable two-wheeler company, has launched the new Dominar 400 upgrade. The Sports Tourer now gets factory-fitted touring accessories and is tailormade for riders who prefer strong touring essentials. The Dominar 400, now in its new avatar, has a more distinctive front end with an angular and stylish tall visor. Developed with cutting edge CFD technology, the tall visor is designed to offer good wind-blast protection thus improving ri...
Celebrating its 20 years of leadership in the Indian sports motorcycle market, Bajaj Auto has announced the launch of the all-new Pulsar 250, bringing the next generation of power, performance, and style to the quarter litre sports segment. The advent of the Pulsar 250 mirrors the evolution of the young Indian rider, who seeks a motorcycle of sporty character, yet rideable in everyday conditions. The Pulsar 250 straddles these two asks with ease, offering the balance of its versatile form wit...
Bajaj Auto Limited, ‘The World’s Favourite Indian’, today announced an investment of Rs 300 Cr (USD 40 Mn) and commenced work at a brand-new unit at Akurdi for manufacturing Electric Vehicles. This unit will have a production capacity of 500,000 EVs per annum. Akurdi (Pune) is also the site of the original Chetak scooter factory that made Bajaj Auto a household name in India. Speaking about the new unit, Mr Rajiv Bajaj – Managing Director, Bajaj Auto Ltd. said...
KTM conducts Adventure Trail in Mumbai
KTM, the world’s #1 & India’s fastest growing premium motorcycle brand, conducted the KTM Adventure Trails in Mumbai. KTM Adventure Trails are aimed at introducing the owners to adventure biking by taking them on single-day rides exploring exciting trails. These nature trails have been carefully selected and curated by KTM Experts to provide a wholesome riding experience and to impart basic riding techniques of navigating terrains of diffe...
Bajaj Auto launches all-new Pulsar P150, re-imagined and re-engineered!
Bajaj Auto, the world’s most valuable two-wheeler and three-wheeler company, has launched the all-new Pulsar P150 in India. This highly agile and manoeuvrable bike comes with a modern, sporty design that complements its powerful and refined 150cc engine giving riders a great-to-look-at, great-to-ride machine. After the 250cc (N250 and F250) and 160cc (N160) versions, this is Pulsar’s third offering on the all-new platform that was launched in October 2021. Product Philosophy T...
Bajaj Auto, the world’s most valuable two-wheeler and three-wheeler company, hosted Pulsarmania: Master’s Edition, celebrating the overwhelming response to Pulsarmania, which spanned 100 cities, witnessed participation from over 25K attendees, and was attended by over 1L spectators. Culminating in Mumbai, the national finale delivered an adrenaline-fueled experience for attendees as they witnessed top-tier riders face off in intense challenges that tested their prec...
